Benefits and advantages of having a website

There are many reasons why you should have a website for your company or business. Today the internet is a tool used worldwide, allowing us to access multiple resources and learn about other companies easily. Many companies grow exponentially thanks to their websites.

It’s time for you to take this communication tool to promote your business to the fullest.

What are the benefits and advantages of having a website?

To give you a clearer idea of ​​the number of users you can reach your website, there are 927,494,299 people in America, of which 431,939,479 have Internet access. They represent 46.6% of the population. Another interesting fact is the growth of Internet users. For example, from 2000 to 2009, the number of Internet users in South America has grown by 852.7%. Building a relationship with your local market, imagine what percentage of these American users would be interested in their products and services. (1)

By placing your business on the Internet, you have the following benefits:

Advertising constantly, 24 hours a day, 7 days a week, 365 days a year.

Information about your company, products and services are available to any visitor at any time of day and can be accessed from anywhere in the world. Without a website, you should have opened your office or business, and attend a telephone, to provide information to potential customers. With a website, prospective customers can learn of their products and services at any time, from anywhere with Internet access, and in the comfort of their homes or offices. Moreover, without a website, you cannot promote your business without incurring costs of advertising and media. Another disadvantage of not having a website is that you do not have the opportunity to present your company in other cities or countries. With a website, your business is constantly promoting, in the middle of easier access: the Internet. Imagine being able to extend its business to other countries, offering their services and products online.

Moreover, not only promotes your business, you may also receive information from your visitors via a contact form. Thus, visitors can express their interest, questions or comments through its website. Thus, the website becomes a powerful tool for your business communication with potential customers.

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Image and prestige

Having a presence on the Internet reinforces and updates the corporate image of your company. Let’s get to know your potential customers that your company is always at the forefront of technology and information. Also, allows visitors to your web site give a more complete picture of the services and products your company offers, and you can easily refer them to others.

Presence at local, national and global levels

Depending on the nature of your business, you may be interested in forming business relationships only with local, national or worldwide users. Regardless of this factor, a website will allow more potential customers aware of your business, and with great agility and ease.

For example, you may have a law firm in the city center. With a website, people from other parts of the city can hear you and your services. Even people from other cities or countries requiring legal advice to local procedures.

Likewise, you can have business language learning. You can offer online courses through a web site. This type of service can be offered to customers from all over the world. Thus, the market increases indefinitely, generating more income for your business.

Economic resources and saving time

By having a website, you can provide detailed product information, catalogs, brochures, etc.., online. This way, you do not have to send printed information to your potential customers, or should not make long calls to provide detailed information. In addition, customers can learn about your products and services before contacting via telephone. With this, you should only clear a few doubts and close a deal or sale and not have to invest much time to make their products as the customer’s analyzed through its website.

Growth in its customer portfolio and sales

As mentioned in the above benefits, a website allows you to reach a larger number of potential customers. If your website has been prepared by a professional, it will leave a good impression on visitors and will give them the confidence to buy your products or hire your services.

Third find new suppliers

His company, whether bid services or products, has employees and / or suppliers that allow the operation of it. Through a website, you can find skilled employees and new suppliers who are interested in providing better service and reduced costs. This creates an obvious benefit to your company and you can reduce costs and maintain higher profits.

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