Corporate Branding Agency in India
What is branding?
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. We as Abhishek are a Leader in Branding in India that specializes in branding. We have done branding for Pharma Industry, Education Sector, Hotel and Restaurants , Travel Agency , Malls and many more.
Branding and its scope :
Scope of Best Branding Agency India is not limited to a specific mark or name. It includes Brand Planning Brand Strategy and Brand Communication. It also incorporate multiple points Logo, service, packaging, advertising, stationery, and products. The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. The key components of corporate branding and brand development Service include.
Brand management Service includes the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments brand identity design.
Brand promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and place.
Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing indirect marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.
Benefits of Branding
- It present information to consumers and others.
- It increases demand of the product
- It differentiates a product form another product, by some other company
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a Corporate image