Creating an effective digital marketing sales strategy in India, At the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions. The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2015!
Yet most companies still concentrate marketing resources on only two stages: Creating an effective digital marketing sales strategy in India. brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them as they are about to make a purchase.
Digital marketing technology is changing all that. Consumers who used to seek out family and friends for word-of-mouth product recommendations now read online reviews, compare features and prices on Web sites, and discuss options via social-networking sites. This information flow not only empowers consumers but also allows marketing departments to be part of the conversation consumers have as they actively learn about product categories and evaluate choices. In fact, both business-to-consumer (B2C) and business-to-business (B2B) purchasers increasingly want marketers to help them make smart decisions. They just don’t want to feel subjected to the hard sell—they expect marketers to engage them, not dictate to them.
As online consumer behaviours and the way potential clients interact with your business change, so should your sales team’s strategy and overall approach to generating new business.
The goal of a sales professional should always be to stay ahead of the curve and position clients for success by proposing the latest and greatest marketing efforts. How can you ensure that your sales professionals remain on top of the digital marketing sales strategy?
Listening is possibly the most important attribute a sales professional can have. A sales professional can take a lot away from just hearing what a client needs and wants. From that point, the job is to research exactly what’s needed and provide a plan that suits the client best in order to generate excellent ROI from your proposal.
A lot of the strategy comes from realizing what a client needs in a particular industry, being aware of competitor activities, and devising a plan that can meet the client’s demands. Before selling that plan, make sure your team can execute and deliver the services needed for both you and the client to be successful. Digital trends and buyer behaviours can change quickly, so we need to be able to adapt and deliver results in a changing environment.
It’s imperative that we track leads in our sales queue. This data is important for several reasons. Keeping an accurate database of qualified, attempting to contact, or disqualified leads helps the sales team play to their strengths and identify other areas that need ongoing training and/or improvement. From a marketing perspective, we need to know what’s working and modify based on the data we’re collecting. After all, the goal of a marketing department is to consistently provide relevant leads for the sales team. This data helps sculpt the direction of our messaging and drives a continual process of improving the ability to generate more relevant leads.
Creating an effective sales strategy requires listening to our target market, devising a plan, and keeping an eye on competitors while being able to continually adjust our messaging based on leads we have in queue.