Digital marketing strategy is the development of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities.A digital marketing strategy is a channel strategy which means that it should..by research into customer channel behaviour and marketplace activity is equl to intermediaries, publishers and competitors. Based on objectives for future online and offline channel contribution.Define and communicate the differentials of the channel to encourage customers to use it.but, need to manage channel integration
Seven Properties of a Digital Marketing Strategy
1. A strategy isn’t a goal. A strategy helps you achieve a goal. It’s not the goal itself.
2.A strategy helps determine repeatable tactics. Things you can do again and again to help achieve your goal
3.If strategy links factors to goals using metrics. A great marketing strategy provides a closed loop between your business goals and the properties of ‘successful’ tactics. It measures effectiveness of factors using metrics.
4The digital marketing strategy affects the core of a business. A true marketing strategy has far-reaching impact on the primary goal of a business. Nothing less.
5.A digital strategy has a specific goal or goals. The strategy should aim for a measurable end.
6.A digital marketing strategy is blind to silos. We understand the reality of large organizations. Everyone works their own turf with a big No Trespassing sign on their office door. But the strategy should integrate those territories into a single vision. It’s the starting point. Don’t limit possibilities at step one.
7.A marketing strategy withstands change. Make belive that, three months into your strategic plan, a new channel, technique or tool appears on the scene. Everyone wants you to try it. That may require a change in tactics, but not a change in strategy.
8.The strategy transcends channels. The strategy is not a one-channel plan. Or at least, a good strategy isn’t. Putting all your strategic eggs in a single basket is a fundamentally flawed strategy.