Digital Marketing Agency India
In the past, marketing techniques used were, ads in newspapers or magazines, TV commercials, billboards, business cards, and radio. Today, there is a growing transition to digital marketing, and this instead focuses on the Internet in particular to advertise and sell a product. Digital marketing focuses on using social networks, banner ads, and, of course, your website to sell your product to the masses.
In today’s world the trend is to search online for options before buying anything. People do a survey online to get a brief idea about which brands to go for, or which shops to visit. For this online presence has become a must. It doesn’t matter whether you run a Cafe, Restaurant, Snacks shop, Educational Institute or Industry, having a facebook page and a website has become necessary. Even the big established brands have online pages though they do not need any advertisement.
We are more than 25 Years old Advertising and Marketing firm in Vadodara, Gujarat, India.
Digital Marketing Comprises of
Social Media Marketing (SMM)
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Our aim is to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying too much for social media marketing services.
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Search Engine Optimization (SEO)
It is a process in which your website undergoes various changes in terms of content, link, graphics and many more in order to bring your website on the top in a search engine. You might often face the problem that your site gets lost in GOOGLE search, or it appears on the last pages hence you do not get any traffic. With our SEO techniques your website will appear on the top in a Google search and will convert your visitors into customers.
Content marketing’s purpose is to attract and retain customers by consistently creating and changing relevant and valuable content with the intention of changing or enhancing consumer behaviour. Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.
Pay Per Click
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
One on one interaction of buyer and seller to execute business transactions, thereby eliminating the stumbling blocks of physical presence, is the high point of an e-commercewebsite. Extensive commercial dealings which generate profits as well as fulfill consumer requirements are possible through such commercial transactions. Purchases, sales, deals, billing, exchanges, etc. Online e-commerce website give this kind of business an edge over the conventional kind of business dealings thus pushing it to expansion. Even if you aren’t going to make a million dollars in sales, your online e-commerce store will serve as a catalogue of what you may have in a physical storefront. Many consumers may visit your website before they may ever step into your store.
Blog is an additional content added to your website on a regular basis. It is a window for the company to interact with the clients and get a review about their products via comments. Also a blog gives you the opportunity to provide more information that you were unable to on the site.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
Benefits to you
- Digital marketing goes from planning to execution more quickly.
- Digital marketing gives customers/viewers/readers a chance to share your content.
- Digital marketing campaigns are easier to attach to other campaigns.
- Digital marketing campaigns have longer shelf lives.
- It’s easier to change or stop a digital marketing campaign after it starts.
- Digital marketing gives the opportunity to get feedbacks from clients more easily.
- Digital Marketing Connects You with the Mobile Consumer.
- Digital Marketing Helps Generate Higher Revenues.
- Digital Marketing Delivers Higher ROI from Your Campaigns.
- Digital Marketing Can Help You Compete with Large Corporations like malls.
- It’s more affordable to deploy than traditional marketing and advertising and can be updated regularly.