Formats of logo designs
When we hire the design of a logo in any studio or agency, we know we present a series of sketches, ideas and designs in digital format. Once the work has been completed, the customer is entitled to require the original file logo design. The original file can have different formats:
- With .PSD extension: This is a design made in Photoshop.
- With .AI extension: This is a design made in Illustrator.
- With .fh extension: This is a design made in Freehand.
- With .CDR extension: This is a design made in Corel Draw.
As much as you read on forums, articles or pages of design in general, any design program (of the above) can make designs 100% vector. There are many sites that promote the use of Illustrator or Freehand for designing logos but Photoshop can also work on vectors and even later exported to Illustrator.
That will facilitate the vector file is important. A good logo design should be vector. A vector finishing allows us to scale your design without losing quality. So we can translate it for signs, vinyl or web.
Once we have the original file, we must keep versions compatible with most platforms, both web and software. For that we need to save it:
- With extension .PNG : The advantage of this format is that it allows us to create an channel transparency. So we have the option of having the logo without background or transparent parts. The disadvantage is that if we are going to use in Web Design, added too much load. They are very large files since they are not optimized or have option lowering their quality.
- With extension .JPG: They are ideal for Web environment. To customize the final image quality and optimize weight. For web design is not recommended from 70 in the parameter of image quality. The disadvantage is that they show dirt and noise, especially in flat colors.
- With .GIF extension, the best option for logo design. They show up to 256 colors. It is best if the image format is composed of a few spot colors. Allow an channel transparency.
- With .TIFF extension: You can use any color space (RGB, CMYK, etc.), up to 32-bit color and store up to 4GB. It is by this that is ideal for printing. The disadvantage is that very large files and are not suitable for Web.
- With .svg extension: Extension is fashionable in the world of web design. They are vector files that can be interpreted by a browser that allows us to create customization designs to liquids or high resolution displays (like retina iPad) without losing quality.
- EPS (Encapsulated PostScript file) is a vector format of your logo. It can be re-sized without losing image quality. Due to it’s high quality, it is commonly used with print elements such as business cards or brochures. If you ever question when to use it, ask yourself, “Will this be used for a high quality print?”
It is extremely important that you provide working files for your clients incase they need to edit your design in the future.
- PSD (Photoshop) and AI (Illustrator) are uncompressed, working files that are created when using Adobe programs. Photoshop is a raster-based program and is mainly used for web-based designs while Illustrator is a vector-based program that is mainly used for logos. You need to provide working files for your clients incase they need to edit your design in the future.
- If you use CSD (CorelDRAW), you should also provide the client with an editable PDF or convert your file to AI. For more information on the problems that can occur when doing this, please read CorelDRAW Problems: Publishing as AI and EPS.
- By going the extra mile and making sure the client has all the correct files for their new design, you will be set apart as a trusted designer for their business.