Logo Design Tips
Pencil and paper. Arm yourself with pencil and paper, but know not draw the connection between mind and hand is almost instinctive. You will convey much better inspiration. The sketches help us understand which parts of this abstract idea might work. Project several options, not having much sense, all contribute something.
Proportions and size. When working on the design of a logo is a fundamental law “Less is more”. A result with simple shapes always is optimal to arrange it in different sizes. If you reduce the logo and there are areas that fail to read or lose very clearly, is that we have a bad design. One of the aspects that help the design can be resized, various measures without problems, is working with vectors.
Feel. Absorb the essence of the subject and of the company before making your logo: Goals, philosophy, politics, goals, history, etc. That’s when the inspiration comes.
Break the rules. Create personality, a design different, unique, and recognizable over time. From an original base can help you achieve this goal. Colors, perspectives, sizes … anything goes for a logo unique, surprising.
Typography. Search the contrast of shapes and sizes in the text. Defines a striking and unique color. There are thousands of free fonts, many of which you will find them in other corporate identities, go one step further and customize as much as possible to never find something similar at other companies.
Each typeface is different, can convey reliability, ease, passion, etc. Search the finish line with the theme. If you mix typography and logo, is the proportion of both elements is optimal so that when resizing the image, both blocks are distinguished clearly.