Pharma Branding Company in India,In pharmaceutical marketing domain promotional inputs are one of the most proven marketing strategies adopted by companies for image and brand building. We feel that, we are quite adept in handling these requirements. Advertisements come and go but tangible items stick around forever. Promotional inputs, whether be it any form have the chances of being repeatedly used in everyday life by the receiver of the item. Promotional items, as such serve as a powerful promotional tool and helps a long way in building of the image of as well as the brand for company
Also adequate talent pool, globalization of Gujarat’s pharmaceutical industry and the enhanced role of markets could offer greater opportunities and well-established allied industries with strong linkages with the chemicals sector, a well established machinery and engineering sector, large number of Contract Research Organizations (CROs) and a booming healthcare sector has played an important role in the growth of Gujarat’s pharmaceutical industry. There are several pharma clusters around Ahmedabad, Vadodara, Ankleshwar and Vapi.
Brand Institute is the parent company of Drug Safety Institute (DSI), a subsidiary comprised of former nomenclature safety experts from the Food and Drug Administration (FDA), Health Canada, USAN Council, World Health Organization (WHO), European Medicines Agency (EMA) and Ministry of Health, Labour and Welfare (MHLW). This skilled and knowledgeable team provides our pharmaceutical, biotechnology, medical device and OTC-product clients with industry-leading name safety and marketing research services, providing the most efficient and proven paths to drug name approval and brand name success.
While Brand Institute is largely known for naming drugs, our expertise extends well beyond the pharmaceutical space. We have over 20 years of experience naming products and services for healthcare, consumer goods, industrial, financial, and technology companies. In fact, we’ve named many of those companies too, with over 120 successful corporate identity projects in our history. We have a client list of over 900 companies and a portfolio of over 2,600 brands, more than all of our competitors combined. We believe our success can be attributed to our people and our proven process.
In order to cater to the promotional needs of the pharmaceutical industry we provide the following :
Visual Aid Binder (VABs)
- By far, the most important marketing tool for the promotion of pharmaceutical marketing professional is the Visual Aid Binder.
- These are designed in house and ensured that it is attractive, catchy ,concept based and in different innovative styles.
- Customized as per the needs of the company.
Product Glossary/ Product Card
- To boost the marketing campaign another important tool for the promotion of the brand is the product glossary / product card.
- It is useful to the customers to refer the required information for a given product.
- It is designed aesthetically as per the need of the customer.
Leave Behind Cards/ Literatures
- A leave behind card/ literature is one which is left at the doctor’s clinic after the promotion of the product.
- It is of great help in making the customer remember and recollect the brand and product information.
- These are designed creatively to attract the maximum attention.
- The Reminder Cards are specially useful in hospital OPDs where the doctors are surrounded by patients and are not in a position to talk as well as discuss. These cards with the brand names and composition printed on it can be sneaked in on the table of the doctor which could lead to the generation of prescription.
Promotional Gifts & Souvenirs
- Promotional Gifts & Souvenirs can go a long way to enhance the brand visibility and at the same time generate business by registering the brands in the minds of the customer.
- It is often found that these promotional gifts are used for many years by the customer and each time he/she uses it is reminded of the brand name. To name a few, for a prospective client, the promotional inputs that are provided, are Paper Weights, Desk Calendars, wall clocks, pens and many more items containing the brand name and the logo of the company.
- These items can be used in an excellent way of keeping the prospective customer continually reminded of the brand.
- Another promotional tool can be used can be in the form of Prescription pads. These pads have brand name and a brief description of the brands. It can given to doctors by pharma professional. Each time the pad is used by the customer, the brand name is in front of the doctor.
Chemist Shortage Pad
- At the chemist level attractive chemist shortage pads are designed which has the product brands printed in the pages which serves as a reminder to the chemist and can lead to sales.
- In addition, to the earlier promotional material discussed, posters pertaining to different diseases are prepared and fixed in the hospital along with the brand name of products for the disease indicated.
Promotional Inputs for Symposium/ Conferences
- Posters, banners , slides and video of products are customized as per the requirement of the client.