The Power of video marketing
With a varied amount of marketing techniques and tools available for businesses, sometimes it will be difficult to make decision that how much will be devoted on the implementation of your marketing budget. Video marketing is an option that you have available as a tool to promote your business. Understanding the power of this tool can help you see how video marketing can be beneficial for your business and a good use of your marketing dollars.
Ability to run like wildfire
Online videos have the potential to run like wildfire. Because they are easy to pass between users, often when the viewer sees a video of a product, service or information you like, you share with other people you know or other people who can benefit from what is in the video. This is especially true with social media networks that allow upload videos such as YouTube and Facebook.
Search Engine Results
When customers would like to solve their problem they are looking for problem relevant information on the Internet. Now the videos are easily searchable with search engines, which mean that the videos appear in the search engine results with a website based text. Many consumers find that a short video is the easiest way to get the information they are looking over read content pages.
The videos tend to be more dynamic than the text, which helps engage visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, and the time of which visitors spend on your site is the average amount of time that visitors spend on your site. In essence, the videos tend to capture and hold the attention of visitors for longer periods than the text. See something while you learn while doing something or allowing viewers to make sure they are following the instruction or education for that video provides.
Each person learns differently. Those who learn better by listening rather than reading are conducted to videos. The videos tend to follow the format of “how to” for instructional purposes. The videos, as well, have the power to educate the audience they are directed.
Videos can help you assign a mark to you, your business and your product. Especially for companies based services, the videos allow the provider to build a good relationship with your visitors. As service firms tend to rely on the relationships that the service provider builds with his clients, videos can help build and strengthen the connection and sales.
Videos are now making it into every interaction we’re making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet – that’s incredible growth.
And it’s not simply that videos are popular or consumer-driven. More than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week! And given the choice, 59% of executives would rather watch a video than read an article. So whether you’re a B2C or B2B company, video is becoming essential in your digital marketing strategy.
Having videos increases open rates, increases click-through rates, and reduces unsubscribe rates in email marketing. Videos have been found effective by marketers for brand awareness, lead generation and online engagement. Video marketing is becoming so popular and effective that HighQ has already named2015 The Year of Video Marketing!