Advertising is an extended version of marketing

The only difference between marketing and advertising is...

In marketing you can see where the bullet came from as it hits you whereas in advertising it takes some time for you to gauge where the bullet came from. That’s advertising.  By purely putting strategy in ideation and action the brands derive their actual outcome, reach potential consumer, better their positioning plans, combat competition and eventually succeed at growth perspectives.

We at Abhishek Design House like to keep it simple when it comes to approach and application of ideas in all our communications, help brands associated with us tickle the buying bones of the consumers, and partner them achieve their long term vision

Advertising is a business of churning ideas they say. Secondly, it’s all about meetings, presentations, client briefs, media plans, creative layouts, deadlines and so on… nothing wrong about it !!

According to us where’s the balancing act.

Are we really focusing on bridging the gap between customer and the company ?

The answer is no. Of course commercial barriers at times push agencies to make tough choices. But then the long term value addition to the brand solely depends on planning, projection and intersection of ideas with real time buying needs of the consumer.